Food Safety Crisis is any unplanned event that triggers a real, or perceived, threat to the safety, health, or environment of consumers, customers or employees. If a crisis, such as product recalls, is not handled well, it will not only impact those who have been involved in the recall procedure, but also have a negative impact on a company's crisis management plan reputation, ultimately resulting in lower sales and/or lower stock prices
The best time to plan for a crisis is before it occurs, and this requires proper product recall training and crisis management training. With proper planning, training and testing of the program, a crisis can be managed to minimize the short and long-term negative effects.
AtoZ Compliance provides online compliance webinars that can help you adequately plan for the food recall or crisis situation.